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RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 19

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RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, by portraying his store as a one-stop-shop for all your running needs, Ryan has developed a distinct image for his store. This is an example of ________.

Definitions:

Digital Inclusion

Efforts and policies aimed at ensuring that all individuals and communities, including the most disadvantaged, have access to and can effectively use information and communication technologies.

Acceptable Use Policy (AUP)

A set of rules applied by the owner, creator, or administrator of a network, website, or service that restricts the ways in which the network, website, or service may be used.

Digital Divide

The gap between individuals who have access to modern information and communication technology and those who do not.

Digital Inclusion

The practice of ensuring all individuals and communities have access to information and communication technologies, particularly the internet.