Most Products Do Not Have Substitutes or Similar Products in the Marketplace

question 2

True/False

Most products do not have substitutes or similar products in the marketplace, so having a distinct benefit is usually unimportant for marketers.

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Definitions:

Infantile Amnesia

The inability of adults to recall memories from early childhood, typically before age 3 or 4.

Maturation

The process of development in which an individual matures or reaches full functionality and growth, often independent of learning or experience.

Colicky Baby

Refers to an otherwise healthy infant who cries excessively and inconsolably, often due to gastrointestinal discomfort.

Schemas

Mental structures that people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about, and remember.