Which of the Following Is Consistent with the Societal Marketing

question 93

Multiple Choice

Which of the following is consistent with the societal marketing concept?

• A) Fast food restaurants develop offerings with less fat and more nutrients.
• B) Food marketers advertise foods to young people in a way that does not encourage overeating.
• C) Marketers do not use professional athletes in liquor or tobacco advertisements because they may serve as role models for young people.
• D) Marketers avoid featuring unreasonably slim females in their advertising campaigns because of the potential of such images to increase eating disorders.
• E) All of the above are consistent with the societal marketing concept.

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Definitions:

Direct Labor

The labor costs directly traceable to the production of goods or services, such as wages paid to workers or machine operators.

Fixed Overhead

Overhead expenses that remain constant regardless of a company's level of production or sales.

Raw Material

Basic materials used in the production process that are transformed into finished goods through manufacturing.

Fixed Overhead

Costs that do not vary with the level of production or sales, including rent, salaries, and insurance, necessary for maintaining a business’s operations.