An Individual's Perception of the Performance of a Product or Service

question 37

Multiple Choice

An individual's perception of the performance of a product or service in relation to one's expectations is known as ________.

• A) market segmentation
• B) customer satisfaction
• C) market targeting
• D) product placement
• E) product promotion

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Definitions:

Perceptions

The way in which something is regarded, understood, or interpreted, influenced by individual experience and biases.

Evaluative Tendency

The predisposition of a person to judge something as good or bad in a consistent manner over time.

Specific Object

An identifiable entity distinguished by particular characteristics.

Attitudes Function

The role that attitudes play in influencing how we respond to people, objects, and situations.