Define Consumer Behavior

question 27

Essay

Define consumer behavior. What is the scope of consumer behavior?

---

Definitions:

Unemployment Insurance

A government program that provides financial assistance to eligible workers who lose their job through no fault of their own.

Animal Spirits

A term used to describe human emotions and psychological factors that drive consumer confidence and economic decision-making.

Real GDP

An inflation-adjusted measure that reflects the value of all goods and services produced by an economy in a given year, expressed in base-year prices.

Investment

The process of distributing usually monetary resources with the goal of earning income or making a profit.