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TV Technology Corp. recently went public with an initial public offering of 1.5 million shares of stock. The underwriter used a firm commitment offering in which the net proceeds was $24.50 per share and the underwriter's spread was 5 percent of the gross proceeds. TV Technology also paid legal and other administrative costs of $300,000 for the IPO. Calculate the gross proceeds per share received by TV Technology from the sale of the 1.5 million shares of stock.
Marketing Resources
Assets such as knowledge, tools, and skills used by organizations to develop, implement, and evaluate marketing strategies.
Product Lines
Groups of related products marketed by a company, each serving a similar function or market.
SWOT Analysis
A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Planning Phase
The initial stage in a project or strategic plan where goals are defined, and courses of action are developed.
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