Suppose a Firm Has Had the Historical Sales Figures Shown

question 30

Multiple Choice

Suppose a firm has had the historical sales figures shown as follows. What would be the forecast for next year's sales using the average approach if it was determined that 2013 is a "stale" year?
$$\begin{array} { c c c c c c c } \text { Year } & 2013 & 2014 & 2015 & 2016 & 2017 \\\text { Sales } & \$ 1,000,000 & \$ 2,000,000 & \$ 1,700,000 & \$ 1,800,000 & \$ 2,200,000\end{array}$$

• A) $1,000,000
• B) $1,740,000
• C) $1,925,000
• D) $2,200,000

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Definitions:

Channel Conflict

Refers to disagreements among marketing channel members on goals, roles, or rewards, such as between manufacturers and retailers.

Channel Distribution

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

Clayton Act

A U.S. antitrust law enacted in 1914 aimed at promoting fair competition and preventing monopolies by prohibiting certain actions that could lead to anti-competitive practices.

Exclusive Dealing

An agreement between a supplier and a retailer where the retailer agrees to only purchase goods from the supplier, excluding competitors.