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The net present value decision technique may not be the only pertinent unit of measure if the firm is facing
Costs
Expenses incurred in the production of goods or services, including materials, labor, and overhead expenses.
Firms
Business organizations or entities engaged in commercial, industrial, or professional activities, aiming to generate profits.
Resource Prices
The costs associated with acquiring the inputs or raw materials needed for production.
Firms
Business entities that produce goods or provide services, aiming to earn profits by meeting consumer needs.
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