Coke Is Planning on Marketing a New Drink Called Very

question 79

Multiple Choice

Coke is planning on marketing a new drink called Very Berry Coke which is a mixture of raspberry and blackberry flavors blended to perfection and added to the highly secret Coca-Cola formula. This new product is expected to reduce the sales of their existing product, Cherry Coke, by $10 million per year. This is an example of a

• A) pro forma effect.
• B) complementary effect.
• C) substitutionary effect.
• D) opportunity effect.

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Definitions:

Inform Audience

The act of providing relevant and necessary information to a particular group of people or the public.

Information Overload

The state of being overwhelmed by the vast amount of data and information available, making it difficult to make decisions or understand issues.

Clear And Meaningful

Information or communication that is easy to understand and has significant relevance or importance.

Message Sender

the individual, group, or entity that initiates and communicates a message to a receiver through a selected channel.