Effects That Arise from a New Product or Service That

question 102

Multiple Choice

Effects that arise from a new product or service that decrease sales of the firm's existing products or services are referred to as

• A) complementary effects.
• B) substitutionary effects.
• C) sunk effects.
• D) marginal effects.

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Definitions:

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, sales, distribution, and market research.

Marketing Metric

A measurement used to evaluate, compare, and track the effectiveness or performance of marketing activities, campaigns, or strategies.

Competencies

A blend of knowledge, skills, abilities, and behaviors that enable an individual or organization to be effective in a wide range of jobs and contexts.

Customer Service

The assistance and support provided by a company to those who buy or use its products or services.