Examlex
Which of the following statements is correct with regards to diversification?
Retailers
Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to a brand or company, which can inform targeted marketing strategies.
Geodemographic
The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.
Psychographic
Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.
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