Which of the Following Is NOT a Function of the Board

question 46

Multiple Choice

Which of the following is NOT a function of the board of directors?

• A) hire the CEO
• B) evaluate the CEO
• C) design compensation contracts for the CEO
• D) provide reports to the auditors

Understand the impact and uses of direct marketing in reaching target audiences.

Recognize the importance and types of non-personal promotional communication.

Comprehend the concept of integrated marketing communications and its importance in creating a consistent message.

Grasp the significance of public relations within the promotion mix.

---

Definitions:

Indirect Discrimination

occurs when a seemingly neutral policy or action causes disadvantageous effects on a group of people because of their race, gender, age, or other protected characteristics.

Volume Discounts

Price reductions offered to buyers purchasing in large quantities, incentivizing bulk orders.

Two-part Pricing

A pricing strategy that involves charging a fixed fee plus a variable usage fee.

High-end Professional

An individual who provides specialized and highly skilled services, often commanding high fees for their expertise.