What Is the Drawback of Utilizing Category Captains

question 72

Multiple Choice

What is the drawback of utilizing category captains?

• A) The vendor category captain could take advantage of their position and maximize their own sales.
• B) Retailers tend to ignore recommendations of the category captain.
• C) Retailers take advantage of the information and misuse it.
• D) Retailers can take advantage of their position and minimize competing brands.
• E) Vendor category captains are not in a good position when compared to retailers to manage a category.

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Definitions:

Short-term Interactions

Brief or temporary exchanges or relationships between individuals or entities, often with specific and limited objectives.

Consumer Orientation

A business approach that prioritizes identifying and meeting the needs and wants of consumers.

Creates a Product

The process of designing, manufacturing, or crafting goods or services to be offered for sale or use.

Workforce

The collection of all employees or workers in a company, organization, or economy.