________ Target a Price-Sensitive Segment by Offering a No-Frills Product

question 76

Multiple Choice

________ target a price-sensitive segment by offering a no-frills product at a discount price.

• A) Generic brands
• B) Store brands
• C) National brands
• D) Family brands
• E) Diverted merchandise

---

Definitions:

Personable Animal Characters

Animal characters in media or literature that are given human traits, emotions, and personalities, making them relatable to the audience.

Intangibility

A characteristic of services that means they cannot be touched, seen, tasted, or held in a physical sense before they are purchased.

Leather Seats

High-quality, durable seating surfaces made from the hide of animals, notably used in automotive upholstery.

Trade Surplus

A situation where a country's exports exceed its imports in value over a certain period of time.