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SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Porter's Generic Strategies
A framework that outlines three strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
Sustainable Differentiation
Creating long-term competitive advantage by developing unique product features, services, or practices that are difficult for competitors to replicate.
Niche Market Segmentation
The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.
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