Subdividing a Market into Distinct Subsets of Customers According to Their

question 92

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning.

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Definitions:

Partnership

A lawful business structure where two or more people share both the management responsibilities and the profits.

General Motors

An American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts.

Cooperatives

An organization owned and operated by a group of individuals for their mutual benefit, where members share in the decision-making process and profits.

Limited Liability

A legal principle that limits an investor's loss in a business venture to the amount of capital invested, protecting personal assets from business debts and obligations.