Which Is NOT a Required Step in Perceptual Mapping

question 89

Multiple Choice

Which is NOT a required step in perceptual mapping?

• A) Select key criteria that effectively differentiate products or services in the industry.
• B) Serve two segments with the same strategy.
• C) Plot major competitors' products or services in the resultant matrix.
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
• E) Develop a marketing plan to position the company's products and services appropriately.

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Definitions:

Highest Point

The location or position that is at the greatest height compared to the surrounding areas or elements.

Narcissistic

Narcissistic pertains to having an excessive focus on oneself, often accompanied by a lack of empathy for others.

Self-Esteem

An individual’s overall subjective emotional evaluation of their own worth.

Job Performance

The effectiveness with which job duties are carried out by an employee.