Which of the Following Variables Is NOT Directly Affected by Market

question 94

Multiple Choice

Which of the following variables is NOT directly affected by market segmentation?

• A) Product
• B) Place
• C) Process
• D) Promotion
• E) Price

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Definitions:

Independent Variables

Factors manipulated by the researcher in an experiment to determine their effects on the outcome or dependent variables.

Dependent Variables

The outcome factors in an experiment that are expected to change as a result of experimental manipulations.

Factorial Design

An experimental design used to explore the effects of two or more variables across multiple levels of each.

Factorial Design

An experimental strategy that involves manipulating more than one independent variable to determine their separate and combined effects on a dependent variable.