Subdividing a Market into Distinct Subsets of Customers According to Their

question 92

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning.

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Definitions:

Abortion Rate

The number of abortions carried out within a given population or demographic over a specified period, often per 1,000 women of childbearing age.

Friedrich Engels

A 19th-century German philosopher, social scientist, and journalist who co-authored "The Communist Manifesto" with Karl Marx.

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A social condition characterized by unequal rights, responsibilities, opportunities, and treatment of individuals based on their gender.

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A term used to describe a household consisting of a mother, father, and their biological or adopted children.