Market Penetration Can Be Classified as Either a Conservative, Aggressive

question 113

True/False

Market penetration can be classified as either a conservative, aggressive, or competitive strategy when using the Strategic Position and Action Evaluation (SPACE) Matrix.

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Definitions:

Task Identity

Refers to the degree to which a job requires completion of a whole and identifiable piece of work, making it possible to see the outcome of one's efforts.

Teamwork

The collective endeavor of a team to accomplish a shared objective or finish a task in the most optimal and productive manner.

Hygiene Factor

A term in Herzberg's motivation theory, referring to extrinsic conditions that prevent dissatisfaction but do not necessarily motivate employees.

Herzberg's Motivator-Hygiene Model

A theory in organizational behavior suggesting that certain factors drive job satisfaction (Motivators), while different factors cause dissatisfaction (Hygiene factors) if not present.