In the Boston Consulting Group (BCG) Matrix, How Would a Division

question 83

Multiple Choice

In the Boston Consulting Group (BCG) Matrix, how would a division with a low relative market share position in a high growth industry be described?

• A) Question Mark
• B) Cash Cow
• C) Star
• D) Stuck-in-the-middle
• E) Dog

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Definitions:

Variable Costs

Charges that fluctuate according to the degree of business operations.

Cost-volume-profit Graph

A graphical representation that shows the relationship between a company's costs, its sales volume, and its profits, used for planning and decision-making.

CVP Graph

A visual representation of the Cost-Volume-Profit analysis, illustrating the relationship between costs (both variable and fixed), volume of production, and the resulting profit or loss.

Management

The process of dealing with or controlling things or people within an organization.