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List three guidelines for when horizontal integration would be a particularly good strategy to pursue.
MasterCard International
A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks of purchasers.
Fund-Raising
The process of gathering voluntary contributions of money or other resources, typically for non-profit organizations.
Public Relations
A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.
Societal Promotions
Marketing activities aimed at promoting social causes or contributing to societal goals rather than focusing solely on direct sales.
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