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List Three Guidelines for When Market Development Would Be a Particularly

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Essay

List three guidelines for when market development would be a particularly good strategy to pursue.


Definitions:

Selling Proposition

A unique value or benefit that a product or service offers to distinguish it from competitors, also known as Unique Selling Proposition (USP).

Sales Presentation

A pitch or demonstration given to potential buyers with the goal of promoting and selling a product or service.

Customer Benefit Plan

A strategy or program designed to identify and fulfill the benefits customers receive from a product or service.

Creative Problem Solver

An individual proficient in thinking outside the box to find innovative or non-traditional solutions to complex problems.

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