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To Perform an External Audit, a Company First Must Gather

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To perform an external audit, a company first must gather competitive intelligence and information about economic, social, cultural, demographic, environmental, political, governmental, legal, and technological trends.


Definitions:

Margin of Error

The amount of error that can be tolerated in statistical results, representing the range within which the true population parameter is expected to lie.

Confidence Interval

A tableau of values, derived from sampling statistics, seen as likely to incorporate the value of a veiled population parameter.

Margin of Error

A measure of the range of uncertainty in survey results, indicating how much the survey results may differ from the true population value.

Confidence Interval

A medley of values, from statistical analysis of samples, forecasted to include the value of an unknown population criterion.

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