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Collecting and evaluating information on competitors is essential for successful
Orange Juice
A liquid extract of the orange tree fruit, consumed as a beverage for its taste and nutritional benefits, particularly its high vitamin C content.
Apple Juice
A fruit drink made by pressing apples and extracting the fluid, commonly consumed as a beverage.
Transitivity
A principle that if one option is preferred over a second, and the second is preferred over a third, then the first option is preferred over the third.
Consumer Preferences
The subjective tastes, as expressed by the utility function, that guide consumer choices in the marketplace.
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