Responsibility for Encouraging Ethical Decision Making and Ensuring Ethical Behavior

question 99

Multiple Choice

Responsibility for encouraging ethical decision making and ensuring ethical behavior in a firm lies

• A) only with a firm's strategists.
• B) only with a firm's managers.
• C) only with a firm's shareholders.
• D) with both a firm's strategists and its managers.
• E) with neither a firm's strategists nor its managers.

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Definitions:

Statistic

A numerical value derived from a sample that is used to estimate properties of the population from which it was drawn.

Marketing Majors

Students who specialize in the study of marketing strategies, consumer behavior, and market research as part of their academic education.

Parameter

A measurable attribute that defines or limits the characteristics of a population or a statistical model.

Population

The entire group of individuals or instances about whom we seek to make conclusions.