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How Do All Employees of a Retail Firm and the Elements

question 41

Essay

How do all employees of a retail firm and the elements of a retail mix contribute to services that increase the value of the merchandise to customers?


Definitions:

Rating

The percentage of households in a market that are tuned to a particular TV show or radio station.

Share

A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.

Negative Public Attention

Adverse publicity or scrutiny from the media or public that can affect a company's reputation and business.

Celebrity Spokespeople

Famous individuals who are paid to promote a brand, product, or service, leveraging their fame to influence potential buyers.

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