The Eduardo Institute, an Institute Opened by Former Businesswomen, Provides

question 54

Multiple Choice

The Eduardo Institute, an institute opened by former businesswomen, provides vocational training to underprivileged women. The institute also helps them find jobs, thereby making them financially independent. The management of the school focuses on dealing with social problems rather than on making profits. In the given scenario, the Eduardo Institute is engaged in _____.

• A) bureaucratic management
• B) greenwashing
• C) astroturfing
• D) social entrepreneurship

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Definitions:

Marketing Strategies

Comprehensive plans created to reach marketing goals, including target market selection and the development of a marketing mix.

Single Year

A term referring to events or achievements that occur or are completed within one calendar year.

Budget Projections

Financial estimates predicting future income, expenditures, and financial needs of an organization or project.

Long-Range Marketing Plans

Strategic frameworks that outline marketing goals and initiatives over an extended period, typically spanning several years, to achieve long-term business objectives.