William Ouchi's Theory Z Asserts That the Survival and Prosperity

question 45

Multiple Choice

William Ouchi's Theory Z asserts that the survival and prosperity of organizations depend heavily on their ability to

• A) solve their productivity problems.
• B) re-instill hierarchical management structures.
• C) adapt to their surrounding cultures.
• D) follow Japanese manufacturing techniques.

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Definitions:

Public Relations

The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.

Cross-Promotion

Involves cooperative marketing by two or more firms of each other's products or services to leverage their respective audiences for mutual benefit.

Marketing Relationship

Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.

Target Market

The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.