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The objective of a species recovery plan is to
Incremental Sales Revenue
The additional revenue generated from the sale of additional units of a product or service.
Incremental Marketing Effort
Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.
Target Markets
Specific groups of potential customers at whom a company directs its marketing efforts.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products. These include product, price, place, and promotion.
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