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According to the communication process model,what happens immediately after the sender encodes the message?
Monotonic Preferences
Preferences that are consistent in their direction; that is, if a consumer prefers bundle A to B, they will not prefer B to A under any circumstances.
Marginal Rate
Often used in context as marginal rate of substitution or marginal rate of transformation, indicating the rate at which one good can be substituted for another or one output can be exchanged for another in production without altering the overall level.
Substitution
The economic principle describing how consumers replace more expensive items with less costly alternatives.
Indifference Curves
Graphs showing different bundles of goods between which a consumer is indifferent, highlighting preferences.
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