Communication That Flows from the Bottom to the Top of the Vertical

question 45

Multiple Choice

Communication that flows from the bottom to the top of the vertical channel is called:

• A)downward communication
• B)upward communication
• C)horizontal communication
• D)informal communication
• E)formal networks

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Definitions:

Consumer Sovereignty

The concept that consumers' preferences and decisions dictate the production and sale of goods and services in an economy.

Legislation

Laws and statutory requirements passed by a legislative body or the process involved in creating these laws.

Marginal Benefit

Marginal Benefit refers to the additional satisfaction or utility that a person receives from consuming an extra unit of a good or service.

Marginal Cost

Marginal cost describes the increase in total cost that arises from producing one more unit of a particular good or service.