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Resources Like Culture, Teamwork, Trust, and Reputation Are Termed "Socially

question 53

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Resources like culture, teamwork, trust, and reputation are termed "socially complex" because it is not always clear which organizations do (and do not) possess them, though it is clear how they came to develop.


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Previous Customers

Previous customers are individuals or entities that have previously purchased goods or services from a business, representing potential repeat business.

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

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