Caesar's Uses Data Mining to Extract Lots of Useful Information

question 156

Multiple Choice

Caesar's uses data mining to extract lots of useful information about its customers.Before it can do this it must first:

• A)move all relevant data into a data warehouse.
• B)ask its customers for permission to use their data.
• C)access multiple databases.
• D)offer customer incentives to use their data.

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Definitions:

White Knight

In a corporate context, a friendly company or individual that acquires a corporation at risk of a hostile takeover.

Majority of Shareholders

The group or individual shareholders who own more than half of a company's shares, granting them significant influence over company decisions.