Examlex
The marketing mix consists of strategies for creating,pricing,promoting,and distributing products that satisfy customers.
Fundamental Attribution Error
The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing situational explanations.
Central Route Persuasion
A technique for convincing others that requires thoroughly understanding the message's content, resulting in enduring changes in attitudes.
Foot-In-The-Door Phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort or mental conflict due to holding contradictory beliefs, values, or attitudes, especially when prompted to act against one of those beliefs.
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