When Toyota Offers a Premium Car Under the Brand Name

question 106

Multiple Choice

When Toyota offers a premium car under the brand name Lexus,it is using which of the following branding approaches?

• A)Private branding
• B)manufacture branding
• C)Generic branding
• D)Multibranding approach

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Definitions:

Current Ratio

The Current Ratio is a liquidity metric that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Notes Payable

Financial obligations represented by formal written agreements to pay a specific sum of money at a future date.

Pro Forma Statement

Financial statements prepared under hypothetical scenarios or assumptions to forecast future financial performance.

Fixed Assets

are long-term tangible assets used in the operation of a business, such as buildings, machinery, and equipment, not expected to be converted into cash within a year.