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A Firm That Markets a Product with No Branding Information

question 67

Multiple Choice

A firm that markets a product with no branding information attached to the packaging except a description of its contents is using _____ branding.


Definitions:

Tilt Wheel

A feature in some computer mice that allows the wheel to tilt right or left for additional scrolling capabilities.

Mouse Operation

The action or process of using a computer mouse to interact with graphical elements on a computer screen.

Touch Screen

An interactive display screen sensitive to touch, allowing users to operate a device by touching icons or buttons on the screen.

Drag

The action of moving objects on a screen by selecting and pulling them to a new location using a mouse or other pointing device.

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