Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

question 136

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-The clerks at Forever Yours contribute to promotion through _____.

• A)public relations/publicity
• B)sales promotions
• C)personal selling
• D)advertising

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Definitions:

Fixed Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, leading to a high and steady response rate.

Variable Ratio

refers to a schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it a powerful maintainers of behavior in operant conditioning.

Fixed Interval

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

Variable Interval

A schedule of reinforcement where a response is rewarded after a varying interval of time, making the timing of the reward unpredictable.