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At the "Introduction" stage of the product life cycle,the company faces fierce competition and so must invest heavily in advertising.
Referentiality
The property of words or symbols to refer to objects, actions, or ideas beyond themselves.
Communication System
The arrangement and use of symbols, tools, and techniques to convey messages or information between entities.
Necessary Criteria
Essential conditions or requirements that must be met for a particular concept, phenomenon, or category to apply or be considered valid.
Morpheme
The smallest meaningful unit of language.
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