New Technologies Transform the Marketing Mix by Altering the Way

question 161

True/False

New technologies transform the marketing mix by altering the way companies market their products.

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Definitions:

Checkable Deposits

are bank accounts that allow the account holder to write checks to third parties. Checkable deposits include checking accounts and are considered very liquid.

Reserves

Funds or physical resources set aside, often by businesses or governments, to meet future expenses, emergencies, or for specific purposes.

Reserve Ratio

The fraction of deposits that a bank is required to hold in reserve and not lend out, as mandated by the central bank.

Goldsmith's Receipts

Historical documents representing deposits made with goldsmiths that evolved into a form of early banking, where receipts functioned as proof of money or valuables deposited for safekeeping.