David Sell,the Same Executive from Burger King Who Recommended Saving

question 34

Multiple Choice

David Sell,the same executive from Burger King who recommended saving money by letting customers fill their own drink cups,proposed to save space by:

• A)condensing dining areas.
• B)wrapping products in paper instead of boxes.
• C)condensing kitchen areas.
• D)cutting back to one bathroom.

---

Definitions:

Sleeper Effect

A delayed increase in the effect of a message that follows a period of discounting or ignoring the message.

Primacy Effect

The phenomenon that the first items presented in a series are more likely to be remembered than items in the middle.

Moderate Alcohol Consumption

The intake of alcoholic beverages within limits considered to have minimal health risk, often defined differently across cultures and guidelines.

Fear Appeals

A persuasive message that attempts to arouse fear in order to influence attitudes, intentions, and behaviors towards avoiding harmful activities or situations.