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Bob Montgomery,CEO of PowerSki,uses a computer-aided design (CAD)software package to operate the industrial robots used in the production of the jetboards.
Correspondent Inference
The process by which observers infer the stable dispositions of others from their observed behavior, particularly when the actions are non-common or unexpected.
Representativeness Heuristic
The tendency to overestimate the likelihood that a target is part of a category if the person has features that seem representative of that category.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.
Halo Effect
A cognitive bias where a positive impression in one area influences a person's perception in other areas.
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