To Decide What New Products to Come Out with or What

question 25

Multiple Choice

To decide what new products to come out with or what old products to improve,businesses rely on:

• A)marketing consultants.
• B)a team of individuals from inside the company that reviews and evaluates the potential ideas.
• C)the opinion of the company's CEO.
• D)the heads of the marketing and accounting departments.

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Definitions:

Assumptive Worlds

The view that people live in social worlds based on certain beliefs (assumptions) about reality

Accessibility

How easily something comes to mind

Downward Comparisons

A psychological strategy where individuals compare themselves to others who are worse off in order to feel better about their own situation.

Presumptive Reasoning

A form of logical thinking that makes assumptions based on general rules or past experiences, leading to conclusions that are taken as likely true.