The Growing Number of Individuals Who Work at Temporary or Part-Time

question 143

Multiple Choice

The growing number of individuals who work at temporary or part-time jobs are known as _____ workers.

• A)short-term
• B)contingent
• C)job-share
• D)leased

---

Definitions:

Criteria

Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.

Segment Consumer Markets

The process of dividing a consumer market into distinguishable groups of customers with similar needs or characteristics.

Bases

In marketing, identified segments of the broader market grouped by shared characteristics or needs to target products or strategies effectively.

Perceptual Map

A visual tool used in marketing to display how target customers perceive a brand or product in comparison to competitors.