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Convincing Workers to _____ Is _____ Than It Used to Be

question 120

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Convincing workers to _____ is _____ than it used to be.

Learn the strategic application of the compliment close in dealing with various types of customers.
Evaluate the effectiveness of summary-of-benefits and continuous-yes closes.
Understand the importance of customer perspective in closing sales.
Demonstrate knowledge of the twelve keys to successful closing.

Definitions:

Contribution Margin

The amount of revenue remaining after variable costs have been deducted, which contributes to covering fixed costs and generating profit.

Opportunity Cost

The expense associated with missing out on the second-best option when a choice is made.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is available to cover fixed costs and generate profit.

Variable Cost

Costs that change in proportion to the level of activity or volume of production, such as materials and labor.

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