The First Step to Take in the Control Process Is

question 33

Multiple Choice

The first step to take in the control process is to:

• A)compare actual performance with standards.
• B)identify activities that need to be performed in order to achieve organizational goals.
• C)develop operational plans.
• D)establish standards by which performance is measured.

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Definitions:

Product Knowledge

The understanding and information a company or individual has about a product’s features, benefits, application, and use.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and ethnicity to better target marketing efforts.

Lifestyle

A way of life or style of living that reflects the attitudes and values of a person or group.

Segmentation Bases

Criteria used to divide a market into discrete customer groups based on shared characteristics.