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The "Executive Summary" Section of a Business Plan Answers the Question

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The "Executive Summary" section of a business plan answers the question "What is the outlook for the industry?"


Definitions:

Normative Influence

In groups, a form of influence that occurs when a member conforms to group norms in order to receive the rewards or avoid the punishments that are contingent on adherence to these norms.

Informational Influence

A social influence process where individuals change their thoughts, beliefs, or behaviors based on information or evidence from others.

Minimal Groups

Experimental paradigms used in social psychology to demonstrate how even arbitrary and seemingly meaningless distinctions between groups can lead to discrimination and prejudice.

Normative Influence

Refers to the impact of societal norms on an individual's behavior, often leading to conformity in order to gain social acceptance or avoid social disapproval.

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