Examlex
Sometimes the only section of a business plan that readers will consider is the _____.
Credibility
A salesperson’s believability, established through empathy, willingness to listen to specific needs, and continual enthusiasm toward his or her work and the customer’s business.
Buying Center
A group composed of all of the people performing different roles in the buying process (e.g., user, buyer, decider, influencer, gatekeeper) based on their expertise and responsibilities within their firm.
Simile
A figure of speech comparing two different things, often introduced with the words “like” or “as,” to create a vivid description.
Metaphor
An implied comparison that uses a contrasting word or phrase to evoke a vivid image.
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