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Ecuador's GDP Per Capita in 2017, Based on Market Exchange

question 79

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Ecuador's GDP per capita in 2017, based on market exchange rates, was $5,600. In that same year, Ecuador's GDP per capita based on purchasing power parity was $11,100. The difference between these two measures of GDP per capita is most likely explained by:


Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Promotion

Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.

Personal Selling

A sales technique involving face-to-face interaction with customers to understand their needs and offer solutions accordingly.

Advertising

A method of communication aimed at influencing the behavior or beliefs of an audience toward a product, service, or cause through various media.

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