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What is the difference between a passive deficit or surplus and the structural deficit or surplus?
Brand Competitor
A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.
Product Competitor
A company or brand that offers similar products or services within the same market, competing for the same customers.
Noncustomers
Individuals or entities that are potential but current non-consumers of a company's products or services.
5W Model
A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).
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